Using video to capture leads

Since social distancing was introduced, businesses have resorted to other means to connect with prospects and close deals, the growing dependency on online communication platforms like Zoom, Skype etc. have become more important.

According to research, 93% of communication happens through body language (55%) and tone of voice (38%), while only 7% of messages are conveyed through text. This is precisely why using video to capture leads through video meetings will help you to boost your sales in comparison to email and phone sales. These virtual face-to-face meetings will also allow your prospect to put a face to your name, helping to build rapport and trust by expressing yourself freely – a great way to use Zoom to sell leads.

Using Zoom or Skype can immediately make you stand out from your competitors that use emails. You can tactfully adjust your approach according to the prospect’s reaction to your pitch. In addition, if you can make a good impression, it can go a long way in building and maintaining, professional relationships.

You can also use video to capture leads and converting them into customers by educating them about the benefits and features of your product or service, giving you an edge over your competitors, by delivering a live, in-depth demonstration.

You can also use screen sharing to share infographics, datasheets, and presentations that can all make your sales pitch more effective.

Another advantage to using video to capture leads is that you can answer any questions that your prospects might have during the meeting. This provides you with the opportunity to book follow-up meetings to continue communicating with your clients.