We stand on the brink of a much-anticipated new year. Vaccines are rolling out, positive change is inching forward in areas of racial equality and climate action, and it’s fair to say that most people are feeling cautiously optimistic about 2021. For marketers, 2021 planning will look a little different than in previous years. While it is true that change… Read More »Social media marketing 2021
Mobile optimized websites allow more customers to be reached at a quicker rate, proving to be very beneficial. A crucial advantage is that it can increase customer satisfaction. Having a mobile friendly site will only benefit your website’s reputation, making it look modern and relevant. An important step that website owners should take is to ensure that navigation through the… Read More »Is Mobile Optimisation important?
Google AdWords is a low-cost, effective way to get immediate traffic to your business. It is easy to set up, all you do is enter the keywords so can attract your target audience, then enter a maximum bid (how much you want to spend), and you are good to go. Then you just wait and watch the traffic flow to… Read More »Google AdWords 2021
Due to the COVID pandemic in 2020, the upward trend of internet shopping has exponentially taken over the retail model, with customers changing their shopping habits, and businesses need to understand how 2021 Digital marketing can transform their business. That is not to say that retail is dead and buried, so do not worry too much if you are a… Read More »2021 Digital Marketing
June 2016 was the month and year that democracy provided the British people with a long-awaited choice on whether to leave the European Union in the form of a referendum. It has been nearly three years since the British people made their decision. Politicians and businesses who believe in the importance of democracy, have been working tirelessly to balance the… Read More »Post Brexit Marketing
Content marketing is always changing. It’s not something you set and forget, especially in an age when all marketing is going digital. Content has become the essence of branding, lead generation, and even sales campaigns, across inbound and paid channels, primarily due to one thing: its effectiveness. The biggest content marketing trend to try in 2021 isn’t a surprise. With… Read More »Content Marketing in 2021
Since social distancing was introduced, businesses have resorted to other means to connect with prospects and close deals, the growing dependency on online communication platforms like Zoom, Skype etc. have become more important. According to research, 93% of communication happens through body language (55%) and tone of voice (38%), while only 7% of messages are conveyed through text. This is… Read More »Using video to capture leads
Business resilience is the ability an organization has to quickly adapt to disruptions while maintaining continuous business operations and safeguarding people, assets and overall brand equity. Business resilience goes a step beyond disaster recovery by offering post-disaster strategies to avoid costly downtime, shore up vulnerabilities and maintain business operations in the face of additional, unexpected breaches. Business resilience begins with… Read More »Business Resilience
Note: If you’re just here to improve the online marketing or produce more sales for your business, and want to skip straight to the actionable stuff, then click on one of these links! SEO, Local Listings, Social Media, Paid Advertising. There’s no getting around the fact that your business must be online now if you have any chance of it… Read More »The 4 Pillars of Online Marketing & Sales
Many business owners still ask the question of why they need SEO to not only thrive, but simply survive in today’s business climate. Well, the answer comes in two forms. You need SEO if you want to dominate your market, or you need SEO to simply survive. If you’ve tried to search for a plumber or accountant anywhere in the… Read More »Why do you need SEO?