January 2022

Why Should Small Businesses Use Video For Lead Capture?

Video has become a powerful tool for marketers and advertisers alike. Videos are now used as an advertisement tool to capture leads, such as through ‘pop-up’ videos on social media or YouTube ads with pre-roll notifications before the video begins. This brief will explore how video can be used as a lead capturing device Small businesses have long been able… Read More »Why Should Small Businesses Use Video For Lead Capture?

Business Resilience

Business resilience is the ability an organization has to quickly adapt to disruptions while maintaining continuous business operations and safeguarding people, assets and overall brand equity. Business resilience goes a step beyond disaster recovery by offering post-disaster strategies to avoid costly downtime, shore up vulnerabilities and maintain business operations in the face of additional, unexpected breaches. Business resilience begins with… Read More »Business Resilience

Online Marketing 101

Note: If you’re just here to improve the online marketing or produce more sales for your business, and want to skip straight to the actionable stuff, then click on one of these links! SEO, Local Listings, Social Media, Paid Advertising. There’s no getting around the fact that your business must be online now if you have any chance of it… Read More »Online Marketing 101

Why does your business need SEO?

Business Owners – do you want to dominate your market or simply survive? Many Business Owners still ask the question of why they need SEO to not only thrive, but simply survive in today’s business climate. It’s easy to understand why… During the recession, everyone suffered. Clients were less willing to try new things and adopt new marketing methods which… Read More »Why does your business need SEO?