January 2021

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Social media marketing 2021

We stand on the brink of a much-anticipated new year. Vaccines are rolling out, positive change is inching forward in areas of racial equality and climate action, and it’s fair to say that most people are feeling cautiously optimistic about 2021. For marketers, 2021 planning will look a little different than in previous years. While it is true that change… Read More »Social media marketing 2021

Is Mobile Optimisation important?

Mobile optimized websites allow more customers to be reached at a quicker rate, proving to be very beneficial. A crucial advantage is that it can increase customer satisfaction. Having a mobile friendly site will only benefit your website’s reputation, making it look modern and relevant. An important step that website owners should take is to ensure that navigation through the… Read More »Is Mobile Optimisation important?

Google AdWords 2021

Google AdWords is a low-cost, effective way to get immediate traffic to your business. It is easy to set up, all you do is enter the keywords so can attract your target audience, then enter a maximum bid (how much you want to spend), and you are good to go. Then you just wait and watch the traffic flow to… Read More »Google AdWords 2021

2021 Digital Marketing

Due to the COVID pandemic in 2020, the upward trend of internet shopping has exponentially taken over the retail model, with customers changing their shopping habits, and businesses need to understand how 2021 Digital marketing can transform their business. That is not to say that retail is dead and buried, so do not worry too much if you are a… Read More »2021 Digital Marketing