Due to the COVID pandemic in 2020, the upward trend of internet shopping has exponentially taken over the retail model, with customers changing their shopping habits, and businesses need to understand how 2021 Digital marketing can transform their business. That is not to say that retail is dead and buried, so do not worry too much if you are a bricks and mortar business such as a coffee shop, bakery etc.
Depending on your target market and reach, you will need to adjust your 2021 Digital marketing strategy using the same tried and tested marketing techniques, to find out where your customers are playing and sell them a ball to play with. For example, TikTok, the current preferred platform for Gen Z, who have an 8-second attention span, are using that platform to cater to that age group. Snapchat implemented a major redesign, and Facebook launched Instagram Reels to enhance their profile. Given the boost in social media spending for all generations, businesses are looking at the market and are focusing their budgets to ‘work’ these channels – in Q2 of 2020, social media accounted for almost 25% of total marketing budgets, a rise of 13% from 2019.
With shoppers researching brands and products on social media, messaging services and video sharing, and with the trend towards social shopping, businesses will want to explore creative ways to incorporate these channels into your omnichannel 2021 Digital marketing strategy.
Here are a few things businesses can do to help with their 2021 Digital marketing:
1. Conversational marketing
This can be done using video calling, live streaming and of course responding, or talking to customers through social media, live and bot chat, Email Marketing, Forms, Landing Pages, Voice Applications (Alexa, Google Smart Assistant, etc.)
2. Content (inbound) strategy
Inbound ‘content marketing’ by providing engaging, relevant, and contextual information across multiple marketing channels.
A documented content marketing strategy will lead to success and documenting them will help you really get to know who you are, who you are selling to and how you are going to do it.
3. Influencer strategies
Influencer marketing is perceived as the fastest-growing method of obtaining new customers, more niche B2B and B2C brands have started using ‘micro-influencers’ within their industry. Micro-influencers have a 41.7% higher engagement rate.
- 83% of video marketers use them to generate leads.
- 84% of people are convinced to buy a product or service by watching a video.
- 95% of video marketers said they felt they had increased understanding of their product or service using video.
- 93% of brands got a new customer because of a video on social media.